You’re thinking of buying a product, and the first thing you do is your Google research. You find two most prominent websites: a dull-looking one but seemingly with more expertise, and a vibrant eye-catching one that seems to know what they’re doing but you’re unsure of the quality of their work. What do you do?
Naturally, you know you’re better off choosing the “boring” one, but you can’t help giving the other one a chance. You play around with the website, they have some really interesting features and the website feels so lively, maybe you’re mesmerized enough to be sent straight to the purchasing portal. That may or may not be how it is for you, but about 75% of customers form their opinion on a website based solely on aesthetics!
That’s a jaw-dropping number! The hard truth is, first and foremost, all customers care about is their experience. And it’s not just with websites, but mobile apps, games, and every other thing that you’re trying to sell. Are you currently unhappy about your UI/UX design? Consult with Dirox to turn it into one of your best advantages: Investing in UX/UI is one of the highest R.O.I there is!
UI/UX is quickly becoming more important in the tech world. UX stands for User eXperience, and UI stands for User Interface. You will often see them go hand-in-hand and are inseparable, but both terms bring different values to the project. A UX developer does not necessarily need to have the capabilities of a UI designer and vice versa, but many developers acquire both skills. But that still doesn’t answer what the terms mean and what UX/UI designers do.
The term “user experience” was coined by Don Norman in the 90s, who was a cognitive scientist at Apple. The job of a UX designer is to plan the intended experience of a customer with a product. They focus on the usability and analysis of social interactions and have to think about what the customer experience would be like while interacting with the product. A good UX design makes sure customers can navigate and perform functions with ease. In short, UX encompasses everything about the end-user interaction with the company, product, or service.
A UI designer focuses on the visual aspect of the interface. The code is mainly developed with languages like HTML, CSS, and Java. They design the aesthetics of the digital product, which should be functional, easy to use, and visually appealing. At Dirox, with our team of experts, consultants, tech engineers, designers, and years of experience in the tech industry, we can ensure you a way to your customers’ hearts!
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